Linda Jensen's What IS YOUR Exit Strategy tackles the often-overlooked planning crucial for successful business sales. While countless guides detail the "how," this book focuses on the essential "why," addressing the critical pre-sale groundwork often ignored. Learn why only a fraction of businesses sell successfully, and discover the common pitfalls that lead to involuntary sales. Jensen illuminates the hidden challenges and emphasizes the importance of proactive planning. This isn't just another "how-to" manual; it's a strategic guide to navigating the complexities of preparing your business for a profitable and voluntary sale, opening doors to possibilities you may not have considered.

Review What IS YOUR EXIT STRATEGY
Linda Jensen's "What IS Your Exit Strategy?" isn't your typical dry business manual; it's a genuinely insightful and engaging read that tackles a crucial, often overlooked topic for small business owners: the exit strategy. The book resonated deeply with me, not just because of its practical advice, but because of its human approach. It's easy to get lost in the daily grind of running a business, focusing solely on growth and immediate challenges. Jensen brilliantly pulls us back to consider the "big picture," reminding us that even the most successful ventures eventually reach a point where an exit strategy becomes paramount.
What struck me most was the emphasis on proactive planning, using the memorable "Five Ds" – Divorce, Disagreement, Disability, Distress, and Death – to highlight the unpredictable circumstances that can force an involuntary sale. This isn't just about selling for maximum profit; it's about safeguarding your financial future and ensuring a smooth transition, whatever the reason. The book doesn't shy away from the complexities and potential pitfalls, offering realistic advice and relatable anecdotes that prevent it from feeling overwhelming. The inclusion of real-life stories adds a powerful dimension, demonstrating that these aren't abstract concepts but real challenges faced by entrepreneurs just like us.
The author's own background as a business owner and financial advisor lends significant credibility to her advice. Her expertise shines through in the clear, concise explanations of complex financial matters, making the book accessible even to those without a strong business background. The step-by-step guidance is incredibly valuable, breaking down the process into manageable stages and providing a roadmap for navigating the often-daunting task of selling a business. It’s not just about the mechanics of the sale; it's about creating a comprehensive plan that accounts for both the financial and emotional aspects of this significant life transition.
While the book is clearly targeted toward Baby Boomers and Gen X business owners nearing retirement, the principles and strategies are applicable to entrepreneurs of all ages and stages. The value of planning ahead, of building a sellable business, and of preparing for unforeseen circumstances is universal. Even if you're not actively considering selling your business in the near future, this book provides invaluable insights into building a more resilient and valuable company. The emphasis on making your business self-sufficient and less reliant on your personal involvement is particularly insightful, not just for potential sales but also for enhancing operational efficiency and reducing stress.
One minor point – as another reviewer mentioned, larger images or illustrations would enhance the visual appeal. However, this is a small criticism in light of the book's overall value. Overall, "What IS Your Exit Strategy?" is a highly recommended read, a valuable resource that provides both practical guidance and much-needed peace of mind. It’s a book that should be on the shelf of every business owner, providing a roadmap for a successful and secure future, both personally and professionally. It's a timely and important contribution to the business literature, addressing a topic that’s often avoided but shouldn't be.
Information
- Dimensions: 5.5 x 0.42 x 8.5 inches
- Language: English
- Print length: 154
- Publication date: 2024
- Publisher: Linda Jensen
Book table of contents
- Preface
- Foreword
- PART ONE-THE WHY: WHY ARE BUSINESS OWNERS NOT SUCCESSFULLY SELLING THEIR BUSINESS?
- CHAPTER 1: The Problem
- CHAPTER 2: Is your Business your J-0-B?
- CHAPTER 3: Are You Prepared for the Five D's?
- CHAPTER 4: Are You Prepared for the Five D's?
- CHAPTER 5: The Afterlife: What Happens After You Sell?
- PART TWO~THE WHAT: WHAT DO YOU NEED TO KNOW TO SELL
- CHAPTER 6: Value Acceleration: Getting Your Business Ready
- CHAPTER 7
- CHAPTER 8
- CHAPTER 9
- CHAPTER 10
- Appendix A: What is a Certified Exit Planning Advisor (CEPA)
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